The Second Key to Change

2. Accept that your system is the problem:

The definition of insanity is doing the same thing over and over and expecting different results.

Benjamin Franklin

Again, I chose the word "accept" for a reason. No one wants to accept that "their" system, carefully crafted over time, at great cost and effort to solve problems is now, itself, the problem. Your audience may resist change because learning a new method takes time and shakes their comfort zone. 

The person who needs to agree may have been the author of the current system and feels a personal attachment to the system. Until the decision makers accept that the system needs to change, they will not authorize the time and effort necessary to find and implement a new process.