Fourth key to change

4. Remember that the person who bucks the system is the most likely to be a creative problem solver:

Reasonable people adapt themselves to the world. Unreasonable people attempt to adapt the world to themselves.

All progress, therefore, depends on unreasonable people.

George Bernard Shaw

One of the hardest parts about change is that the change advocate generally has to make a lot of noise just to get the decision maker's attention. Making this noise can get the change advocate labeled as a troublemaker.

Perhaps because they really are making trouble!  They are questioning the status quo and in many cases they've been told by their managers that "this is the way it is, quit rocking the boat".

Because they've kept on with that "courageous patience" and been ignored, they've ratcheted up the volume. One of the hardest thing for a decision maker is to remember that it's not about the messenger, it's about the message.