Buffalo Wild Wings CEO Sally Smith: When interviewing job applicants, Smith looks primarily for one thing -- passion, no matter what it's for: "Is it a sport, is it reading?"
This only works when the company is willing to invest in the employee to create a passion for the product/service/customer. If you expect the employee to show up with a full set of skills, expect them to act like a hired gun with a passion for their pay check and if you're very lucky a passion for doing their job very well.
You can’t hire passion for your product, you can only grow it!

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