Friday, October 5, 2007


Loyalty isn’t given, it’s earned. And it has to be re-earned on a regular basis. Whether its your customers, your employees, or your friends, their loyalty costs you effort.

My experience is that loyalty starts with the more powerful person and is returned. That is, then boss is loyal to his/her employees and THEN the employees return that loyalty.

OK, but why should you care? Does employee loyalty matter to your business?

One reason you should care is that employee loyalty translates directly into the quality of their performance. If your employees are loyal, they go the extra mile for your customers and that helps create a great experience that will keep your customers coming back.

Beyond a certain level, money stops being the prime motivator and quality of life becomes the driver. While most people do a good job for the personal satisfaction, being treated like a valued contributor goes a long way toward creating job satisfaction.

Now, if that employee really is a valued contributor, you would do a lot to keep that person. You’d make sure that they had the right tools, the right training, and the right support to do their work. You’d make sure that they got prompt answers to questions. And above all, you’d make sure that they knew they were secure in their job - that it would not be shopped off to just anyone who would work for less money.

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